In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. At the same time, digital marketing for manufacturers doesn’t always come so naturally, which is where having a marketing team to help can make all the difference.
Unfortunately, nearly 50% of organizations today (manufacturing businesses included) do not have a clearly defined digital marketing strategy. By implementing online marketing for manufacturers, your company can enjoy a number of benefits.
1. Establish Credibility
In the manufacturing industry especially, it’s important not just to have specialized expertise in your field, but to be able to demonstrate this as well. After all, prospective customers want to work with a business they trust knows their niche well. By utilizing online platforms, such as blogs and how-to tutorials, your organization can build a strong reputation for being a thought leader in the world of manufacturing.
2. Increase Lead Conversions
Digital marketing strategies, such as marketing automation and even email marketing, give your manufacturing business a greater opportunity to convert leads. You could consider, for example, using marketing automation to send out specific emails based on a prospective customer’s activity on your manufacturing company’s website. This can be an extremely effective strategy, resulting in conversions of up to 77%.
3. Achieve Repeat Customers
Returning customers are the backbone of any manufacturing business, and it’s always easier from a financial standpoint to retain an existing customer than it is to onboard a new one. With this in mind, using digital marketing strategies to keep customers coming back is a great use of your resources and marketing budget.
Digital marketing makes it easier to establish and build customer loyalty. By being active and engaging with customers on social media, for example, your brand will actually be more likely to be recommended to others.
4. Establish and Spread Brand Awareness
Perhaps one of the best ways to use digital marketing in the manufacturing industry is to build a brand identity and spread awareness of your brand through the many platforms available. This can be done using platforms like social media (Facebook, Twitter, Instagram, etc.), taking advantage of email marketing opportunities, developing an SEO strategy, and even creating “shareable” or viral content online. And the greater your online presence, the easier it will be for new prospective customers to find your manufacturing business.
5. Demonstrate Your Products and Services
These days, there are so many easy-to-use online platforms that make it possible for you to demonstrate your company’s product and service offerings. In the manufacturing industry, this is especially useful, as it may not always be easy or possible for prospective customers to see first-hand how your offerings can help them. With tools such as online video demonstrations and live Q&A sessions, you can grow your potential customer base while also showing off your ability to keep up with the latest technologies at the same time.
Overall, focusing on digital marketing can yield your organization a number of benefits, including:
- an increase in brand awareness
- an opportunity to demonstrate products and services
- a means of achieving repeat customers
- a way to increase lead conversions
- a method for establishing yourself as a credible thought leader